Ep.30 Offering Consumers More Through Storytelling with Pieter

Pieter, Co-Founder of Bored Brewing Company, has turned the idea of branding on its head by creating a brewery that uses your favorite NFT IP to tell compelling stories.

As digital culture becomes increasingly influential, Bored Brewing is redefining traditional branding with authentic storytelling and innovative packaging. Starting with 50 founding members, the company launched its journey into merging digital assets with physical goods.

In this episode, we explore how Bored Brewing partnered with iconic streetwear brand BAPE, the challenges and opportunities of building a brand rooted in Web3, and the evolving role of NFTs in shaping consumer products.

 

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